Happy Pet Products

ZEAL has given us far greater commercial clarity around our Amazon business – where the real opportunities sit, which products justify investment and how we should be responding to Amazon commercially.

 Their support goes well beyond the analysis. They work alongside the leadership team to turn strategy into clear priorities, help us make better calls on investment and Vendor negotiations, and support the wider team in delivering against the plan.

 They've also played a genuine role in coaching our team and building capability in-house, while bringing commercial, advertising, catalogue, forecasting and operations together behind the same priorities.

 The result is that we now manage Amazon as a commercial account, rather than simply reacting to what Amazon asks of us.

Will Durrant, Managing Director, Happy Pet