Struggling to make Amazon more profitable? Learn how SEO, AI (Rufus), and behavioural psychology can improve rank, conversion, and margin in 2025.

Thinking about selling on Amazon across Europe? This blog breaks down the latest tax, compliance, and expansion insights for 2025 — including Amazon’s new Irish fulfilment centre, Pan-EU changes, and crucial EPR rules that could delist your products. Featuring insights from AVASK’s Khaled Khaled, this is a must-read for UK brands ready to scale internationally without getting tripped up by red tape.

Creative strategy is no longer optional — it’s your biggest growth lever on both Meta and Amazon. In this blog, Emma Bagley of Zeal Agency sits down with Charlotte Sargeant to explore how challenger and established brands can build high-converting creative strategies, from review mining to UGC to multi-message testing. Essential reading for any DTC brand serious about performance.

In this episode of Executive Roast, Emma Bagley interviews Marla Fox from Outward Hound to explore what it really takes to build a sustainable, profitable pet brand on Amazon in 2025. From 1P vs 3P strategy to product life cycles, Marla shares what brands must get right to protect margin and grow with discipline in a hyper-competitive category.

Amazon is still the #1 marketplace but profitability is harder than ever. In this interview, Emma Bagley (Zeal Agency) speaks with Paul Sonneveld (MerchantSpring) about how brands can protect margin, track true SKU-level profitability, and use data to make better multi-channel decisions. Includes exclusive 50% discount for listeners.

Is Amazon PPC really worth it in 2025? In this interview with Elizabeth Greene of Junglr, we explore the rising cost of advertising on Amazon, what brands get wrong about ACOS, and how to launch and scale PPC campaigns without sacrificing profit. At Zeal Agency, we run paid campaigns for lifestyle, wellness, and home brands daily—but we also believe the smartest strategies come from open conversations, not closed competition.

Ignoring product compliance can kill your Amazon listing overnight.
In this post, we unpack the costly risks of getting it wrong — and why working with a compliance expert like David Esral is essential if you're expanding into the US, UK or EU. Whether it's toys, cosmetics, or electronics, the consequences of non-compliance aren't just regulatory, they're commercial.

🎥 Watch the full conversation with David on YouTube (https://youtu.be/2GbZfLp9Jws)

🔔 And if you want more episodes breaking down Amazon growth (without the fluff): bit.ly/4mzioO7

Are you a UK based premium brand trying to break into the USA? 

Being such an established marketplace, the U.S. market on Amazon has so much opportunity for premium brands - but not without its own set of challenges. The American consumer is different to the UK, the competition is more established and purchasing trends can vary. 

However, these challenges are not impossible to overcome, and here’s how we at @Zeal do it - our breaking into the U.S. guide walks through some of the key things to consider in making it in the opportunistic region.

Are you a premium brand struggling to maintain your premium feel on Amazon?

Luxury and premium brands often face a unique challenge on Amazon: leveraging the vast reach without compromising their premium identity. While premium brands had previously been cautious about embracing mass-market platforms like Amazon, concerned about diluting their exclusivity and luxury feel, the reality of modern e-commerce is that Amazon is no longer a “potential addition” to an e-commerce strategy, it is an essential. 

So, how can these brands thrive on Amazon without losing their exclusivity? Read on to learn more…

The Garden and Outdoor category on Amazon continues to grow, especially in the UK and US. Since the Pandemic, more and more consumers have been investing in their home and outdoor spaces and this upward trend doesn’t seem to be going anywhere anytime soon. 

Pro tip: Success in this space means understanding consumer trends and adopting effective Amazon strategies. Sponsored ads, seasonal promotions, and compelling visual content that highlights durability, ease of use, and lifestyle fit can help brands stand out.

If you’re anything like us, you love the variety within this category. From detergent to dental, baby bottles to beefcake proteins, toothpaste to towelettes, and everything in between, there is just so much going on!

The biggest trends we see in this category are…

💪🏻 A focus on wellness and wellbeing

🌳 An emphasis on eco-friendliness and sustainability

🤝🏻 A need for social proof, strong reputation and trustworthiness

↪️ An interest in recurring purchases and convenience

The food and drink category on Amazon shows wide variety across its subcategories and regions. If you are already advertising or thinking about entering into this category, you should tailor your offerings and PPC strategies to seasonal trends, consumer preferences and regional nuances to best boost your visibility and conversion potential. If done right, brands can efficiently tap into the growing demand for this category across Amazon’s international marketplaces.

We at Zeal love all things Beauty and Personal Care, so we did a detailed analysis of the category and its nuances, how shoppers shop, the impact of social media in feeding into trends, and some ways to tailor ad strategy to best engage with these shoppers and trends. If you want to learn some more about this category, check out our blog below for a deep dive into all things Beauty and Personal Care! 

10 Essential Questions to Ask Before Hiring an Amazon Advertising (PPC)Agency

The Pet Supplies category on Amazon is thriving and has seen stellar growth over the last few years in the US and EU5, especially with the huge increase in pet ownership post-pandemic. 

This blog dives into category trends, consumer behaviour and preferences, the category leaders and some of the strategies we find work well for our own clients in the space. 

One big mistake advertisers and marketers make is assuming that one ad strategy can translate perfectly across all of the countries and regions you sell in.

This guide provides some of the key differences between these regions and how you can tailor your ad strategy, be it on Amazon, Walmart or Tik Tok, to best serve the different audiences.

Share of Voice (SOV) is an important, and at times overlooked metric to consider in your Amazon PPC advertising. Working to dominate your category and space helps with visibility, brand awareness, conversions and longer term sales growth, while still considering efficiency as a KPI.