Most brands don’t have a channel problem.
They have a psychology and platform alignment problem.

Meta, Google and Amazon are being asked to do different jobs, with different messages, built on different assumptions about the buyer. And then everyone wonders why performance feels harder.

Meta’s Andromeda update has driven creative costs sharply higher. Discover why ecommerce brands are shifting budget into Amazon Ads for stronger ROI.

Amazon’s search algorithm has fundamentally changed and most brands haven’t noticed. COSMO, Amazon’s new AI-powered intent engine, is now live and reshaping how products rank in organic search. Instead of rewarding keyword-heavy listings, COSMO surfaces products that best match the why behind the buy - the shopper’s emotional and behavioural intent. In this article, we break down what COSMO is, how it works, and what ecommerce brands need to do to stay visible, competitive, and profitable.

Struggling to make Amazon more profitable? Learn how SEO, AI (Rufus), and behavioural psychology can improve rank, conversion, and margin in 2025.

Thinking about selling on Amazon across Europe? This blog breaks down the latest tax, compliance, and expansion insights for 2025 — including Amazon’s new Irish fulfilment centre, Pan-EU changes, and crucial EPR rules that could delist your products. Featuring insights from AVASK’s Khaled Khaled, this is a must-read for UK brands ready to scale internationally without getting tripped up by red tape.

Creative strategy is no longer optional — it’s your biggest growth lever on both Meta and Amazon. In this blog, Emma Bagley of Zeal Agency sits down with Charlotte Sargeant to explore how challenger and established brands can build high-converting creative strategies, from review mining to UGC to multi-message testing. Essential reading for any DTC brand serious about performance.

In this episode of Executive Roast, Emma Bagley interviews Marla Fox from Outward Hound to explore what it really takes to build a sustainable, profitable pet brand on Amazon in 2025. From 1P vs 3P strategy to product life cycles, Marla shares what brands must get right to protect margin and grow with discipline in a hyper-competitive category.

Amazon is still the #1 marketplace but profitability is harder than ever. In this interview, Emma Bagley (Zeal Agency) speaks with Paul Sonneveld (MerchantSpring) about how brands can protect margin, track true SKU-level profitability, and use data to make better multi-channel decisions. Includes exclusive 50% discount for listeners.

Is Amazon PPC really worth it in 2025? In this interview with Elizabeth Greene of Junglr, we explore the rising cost of advertising on Amazon, what brands get wrong about ACOS, and how to launch and scale PPC campaigns without sacrificing profit. At Zeal Agency, we run paid campaigns for lifestyle, wellness, and home brands daily—but we also believe the smartest strategies come from open conversations, not closed competition.

Ignoring product compliance can kill your Amazon listing overnight.
In this post, we unpack the costly risks of getting it wrong — and why working with a compliance expert like David Esral is essential if you're expanding into the US, UK or EU. Whether it's toys, cosmetics, or electronics, the consequences of non-compliance aren't just regulatory, they're commercial.

🎥 Watch the full conversation with David on YouTube (https://youtu.be/2GbZfLp9Jws)

🔔 And if you want more episodes breaking down Amazon growth (without the fluff): bit.ly/4mzioO7