THE AMAZON LEADERSHIP CIRCLE
The Amazon AVN Roundtable
Protecting Margin, Improving Profitability and Strengthening Your Commercial Position
A small, private and unrecorded conversation for senior leaders at Amazon Vendor brands, based in the USA.
Tuesday 1st December 2026, 8.00am to 9.30 (PST)
Online, on Zoom. No charge.
MEET THE EXPERTS
Who’s leading it
Emma Bagley
CEO | ZEAL Agency
Commercial Amazon strategy, customer demand, profitable growth.
More than ten years working with Amazon Vendor and Seller brands across US, UK & Europe.
Emma focuses on the bit most people miss: connecting what you agree with Amazon to the advertising, optimisation and customer demand that actually sells your product and drives more demand from Amazon.
Ant Finch
Head of Vendor Strategy | ZEAL Agency
Vendor economics, Amazon relationship, AVN and commercial negotiation.
More than 15 years in Amazon and over 20 in commercial leadership.
Ant has built and led specialist Amazon teams and ran a global Vendor business covering more than 9,000 products across nine marketplaces.
He knows how the numbers look from Amazon's side of the table.
ABOUT THE EVENT
You know how this goes:
Every year your Annual Vendor Negotiation comes round. Amazon arrives with its asks, the data is all
on its side of the table, and it can feel like the only real decision is how much margin to give away.
Then the year rolls on, sales grow, but not necessarily your profit. There's more room to move than it feels like from where you're sitting and that's what this session is
about.
What we'll talk about
Why Amazon is asking for what it's asking for, and the numbers behind it.
How to protect your margin, and why helping Amazon make money on your products is often what
gets it to buy more of them.
Where to push back, where to trade, and what to ask for in return.
Managing Amazon as a relationship all year round, not just at AVN time.
Turning the deal into real sales, through advertising, optimisation and genuine customer demand.
What you'll leave with
Most importantly you will leave with greater confidence going into your next AVN - feeling able to make the right agreement for your business, with a clear plan to drive growth.
A clearer picture of Amazon's position and what's driving it.
More feel for what to accept, what to challenge and what to trade, and the options beyond simply
handing over more margin
Honest insight from people facing the same negotiations as you
A 10-point AVN framework for testing how strong your position really is.
The numbers and scenarios worth modelling before talks begin
A short, prioritised plan to take back to Finance, Ecommerce and your leadership team.
ABOUT THE EVENT
This is not a webinar
This is not about spending two hours watching slides. Emma and Ant will lead an honest conversation
with a small group of people who sit in the same chair you do.
You'll hear how others are handling the same pressure, compare notes and work things through together, without being asked to share anything commercially sensitive.
Candid, Confidential, Commercial
Request your place
Places are limited to senior leaders at Amazon vendor brands, and there’s no charge.
Amazon is growing your revenue.
But is it growing your profit?
We bring clarity to where profit is actually made, prioritise what matters, and implement the changes needed to scale profitably.