THE AMAZON LEADERSHIP CIRCLE
The Amazon AVN Roundtable
Protecting Margin, Improving Profitability and Strengthening Your Commercial Position
A private, expert-led roundtable for senior leaders at Amazon Vendor brands.
Join ZEAL's Emma Bagley and Ant Finch for an interactive discussion exploring the commercial decisions behind AVN, drawing on our experience alongside the perspectives of fellow Vendor leaders.
Tuesday 1st December 2026 | 9.30am to 11am
Online via Zoom. Complimentary. Limited places
MEET THE EXPERTS
Who’s leading it
Emma Bagley
CEO | ZEAL Agency
Commercial Amazon strategy, customer demand, profitable growth.
More than ten years working with Amazon Vendor and Seller brands.
Emma brings together Amazon commercial strategy, advertising, optimisation and an understanding of customer demand - connecting the agreements brands make with Amazon to the decisions that influence sales and profitability throughout the year.
Ant Finch
Head of Vendor Strategy | ZEAL Agency
Vendor economics, Amazon relationship, AVN and commercial negotiation.
More than 15 years in Amazon and over 20 in commercial leadership.
Ant has built and led specialist Amazon teams and ran a global Vendor business covering more than 9,000 products across nine marketplaces.
His experience brings valuable insight into Amazon's commercial priorities, the economics behind its decisions and the considerations that shape Vendor negotiations..
ABOUT THE EVENT
AVN is about more than negotiating terms.
For many Amazon Vendor brands, Annual Vendor Negotiations are among the most significant commercial discussions of the year.
The financial implications can be substantial. But a successful outcome isn't necessarily about securing the smallest increase in terms.
It's about understanding Amazon's commercial position alongside your own, recognising where there's room to negotiate, and agreeing terms that support profitable growth.
And often, the opportunities to strengthen that position extend well beyond the negotiation itself.
That's what we'd like to explore together.
What we'll talk about
Why Amazon is asking for what it's asking for, and the numbers behind it.
How to protect your margin, and why helping Amazon make money on your products means a win for all parties
Where to push back, where to trade, and what to ask for in return.
Managing Amazon as a relationship all year round, not just at AVN time.
Turning the deal into real sales, through advertising, optimisation and genuine customer demand.
What you'll leave with
Most importantly you will leave with greater confidence going into your next AVN - feeling able to make the right agreement for your business, with a clear plan to drive growth.
A clearer picture of Amazon's position and what's driving it.
More feel for what to accept, what to challenge and what to trade, and the options beyond simply
handing over more margin
Honest insight from people facing the same negotiations as you
A 10-point AVN framework for testing how strong your position really is.
The numbers and scenarios worth modelling before talks begin
A short, prioritised plan to take back to Finance, Ecommerce and your leadership team.
ABOUT THE EVENT
This is not a webinar
This is not about spending two hours watching slides. Emma and Ant will lead an honest conversation
with a small group of people who sit in the same chair you do.
You'll hear how others are handling the same pressure, compare notes and work things through together, without being asked to share anything commercially sensitive.
Candid, Confidential, Commercial
Request your place
Places are limited to senior leaders at Amazon vendor brands, and there’s no charge.
Amazon is growing your revenue.
But is it growing your profit?
We bring clarity to where profit is actually made, prioritise what matters, and implement the changes needed to scale profitably.