AMAZON, A COMMERCIAL SUCCESS

The Amazon AVN Roundtable

Protecting Margin, Improving Profitability and Strengthening Your Commercial Position

Date: Thursday 6 November 2026

A private, interactive session for senior leaders with commercial responsibility for Amazon Vendor.

Led by ZEAL Agency’s Emma Bagley and Ant Finch, combining specialist Amazon Vendor & Marketplace expertise with candid peer-to-peer discussion.

Request your place

There is no charge to attend.

Places are limited to senior leaders from Amazon Vendor brands.

What this is:

A private, interactive Amazon AVN Roundtable for commercial leaders - on ZOOM

  • Led by ZEAL’s Emma Bagley and Ant Finch

  • Small group of senior Vendor leaders & commercial decision makers

  • Expert-led, peer-to-peer discussion

  • Online and not recorded

A practical session to help you strengthen your commercial position before AVN - and turn the agreement into profitable growth afterwards.

The commercial decisions that matter before, during and after AVN.

  • The economics
    Understand the data behind Amazon’s position and what may be driving its asks.

  • Profitability
    Protect your margin while identifying opportunities to improve Amazon’s economics.

  • Negotiation
    Know where to challenge, where to trade and what to ask for in return.

  • The relationship
    Manage Amazon commercially before, during and after AVN.

  • Beyond AVN
    Connect Amazon buy-in with advertising, optimisation and customer demand to drive sell-out.

What we cover:

This isn't a webinar.

You won't spend an hour listening to us present slides.

Emma and Ant will lead the conversation, bringing ZEAL’s expertise and experience to the commercial challenges in the room.

But the value also comes from the people around the table.

You'll hear how other senior Vendor leaders are approaching similar challenges, compare experiences and work through the issues together, without being expected to disclose commercially sensitive information.

Candid. Confidential. Not recorded.

What you will leave with:

  • A clearer understanding of Amazon’s negotiating position
    What may be driving its asks and profitability expectations.

  • Clarity on how to respond
    What to accept, challenge or trade, and the commercial levers available beyond simply giving Amazon more margin.

  • Real-world peer insight
    How other senior Vendor leaders are approaching similar negotiations and challenges.

  • A 10-point AVN framework
    A practical framework for assessing the strength of your commercial position.

  • Specific scenarios to model
    The numbers, trade-offs and options to work through before negotiations begin.

  • A prioritised action plan
    What to take back to Finance, Ecommerce and leadership - and what needs to happen next.

  • Greater confidence in protecting margin and driving growth
    A clearer route through AVN and into stronger, sustainable Amazon performance.

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Amazon is growing your revenue.
But is it growing your profit?

We bring clarity to where profit is actually made, prioritise what matters, and implement the changes needed to scale profitably.